Meta Launches Muse Image AI Generator, Sparks Backlash Over Photo Use

Meta launches Muse Image across Instagram, WhatsApp, and the Meta AI app, drawing backlash over automatic use of public Instagram photos.

Meta unveiled Muse Image on Tuesday, a new AI image generator from Meta Superintelligence Labs, now free within the Meta AI app, Instagram Stories, and WhatsApp. The tool lets users tag public Instagram accounts to remix real people's photos into custom visuals.

The launch has drawn criticism since public profiles are automatically opted in — users must dig into Instagram's settings to opt out of having their Instagram content used for AI generations.

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Meta Launches Muse Image AI Generator, Sparks Backlash Over Photo Usehttps://techcrunch.com/2026/07/07/meta-rolls-out-muse-a-new-ai-image-generator/